Unforgettable
We build gaming experiences for brands and creators. PUMA, Yuga Labs, JuJu Smith-Schuster, and more.
Where players are,
brands belong.
Billions of players across Fortnite, Roblox, and custom Unreal Engine experiences. These platforms give brands direct access to massive, engaged audiences. We build the experiences that earn real attention.
Original Games
Custom game worlds built for brands, creators, and the players who show up.
Brand Activations
Branded worlds for PUMA, Yuga Labs, St. Jude, and more that reach millions of players.
Fortnite Experiences
Custom Fortnite games that bring brands to millions of players through interactive worlds.
Live Operations
Ongoing updates, seasonal events, and engagement strategies to keep players coming back.
Concept to ship.
We own the pipeline.
You bring the idea. We handle everything from design and development to launch.
Game Development
Unreal Engine, UEFN, and custom engine builds. From prototypes to full production.
Level Design
Environment art, terrain, lighting, and world composition across every genre.
Gameplay Systems
Custom mechanics, AI, physics, scoring, and progression systems players keep coming back to.
Art & VFX
Characters, props, environments, and visual effects. From stylized to photoreal.
Backend & Cloud
Server infrastructure, matchmaking, databases, APIs, and deployment on AWS and Vercel.
UI/UX Design
Menus, HUDs, onboarding flows, and player interfaces that feel right.
QA & Optimization
Playtesting, bug tracking, and performance tuning across platforms.
Analytics & Insights
Player telemetry, retention metrics, engagement data, and A/B testing.
Publishing & Launch
Platform compliance, submission workflows, and multi-platform deployment.
How We Work
You bring the idea. We handle concept, build, launch, and everything after.
Concept
We figure out what game to build, who it is for, and what makes it worth playing.
Design
Game mechanics, level layouts, art direction, and a playable prototype before full production.
Build
Engineering in UEFN, Roblox Studio, or Unreal Engine. Multiplayer, backend, and platform integration.
Launch
Publishing, platform compliance, influencer coordination, and day-one support.
Live Ops
Seasonal updates, balance patches, analytics, and community engagement after launch.
Featured work.
Blitz
Yuga Labs / Otherside
A competitive multiplayer shooter Command Line built from scratch for Yuga Labs' Otherside platform. Custom matchmaking, backend infrastructure, social systems, and two maps, all running in-browser.
Tilted Zone Wars
PUMA x LaMelo Ball
A multi-season Fortnite experience built for PUMA and LaMelo Ball. Selected as a Fortnite Pick by Epic Games. 86.6 million impressions, 144K unique players.
Play Live
St. Jude
A Fortnite experience built with St. Jude Children's Research Hospital and GCX. A hub world designed as an expandable space station with competitive and narrative game modes.
What our partners say.
The team was always willing to adapt when strategy pivoted, putting in the extra time and effort to produce a product we were both proud of. The result was visually incredible.
Kaylee Kupiec
Senior Emerging Marketing Tech Project Manager, PUMA
When players see their own cities and landscapes inside Fortnite, they're going to go crazy. It makes them feel like Fortnite, Alva, and Viva actually see them and cared enough to skin Bolivia for them.
Ryan Alvarez
CEO & Owner, Viva Bolivia
Latest updates.
200+ Projects Delivered and Counting
Command Line and Theia Interactive have collectively delivered over 200 projects spanning Fortnite experiences, enterprise visualization, and interactive experiences.
2025-02-01
Introducing Command Line: A New Era for Gaming Experiences
Theia Interactive has launched Command Line as a dedicated division focused on creating world-class game experiences on Fortnite, Roblox, and beyond!
2022-06-06
Why Fortnite is the Next Frontier for Brand Activations
With 600 million+ accounts and a deeply engaged Gen Z audience, Fortnite has become a platform where brands can build interactive experiences that players actually spend time in.
2024-11-05