Gaming for Good
St. Jude PLAY LIVE and GCX (the Game Creators Expo) partnered with Command Line to build a custom Fortnite experience designed around charitable fundraising. The experience lets players engage with the St. Jude mission through gameplay, turning every session into an opportunity to raise awareness and funds for children's cancer research.
The project was built to be family-friendly and accessible. The design philosophy centered on creating something that felt purposeful without being heavy-handed. Players engage with the cause through the act of playing, not through pop-ups or interruptions.