Featured by Epic Games
Epic Games selected the PUMA x LaMelo Ball "Not From Here" experience as a Fortnite Pick in October 2024. The designation put the experience on Fortnite's Discovery page, exposing it to the platform's entire player base.
The pick came on the heels of strong organic performance. The experience had already generated 86.6 million impressions and over 163,000 plays before the Epic selection. After the feature, peak daily players hit 26,000.
SypherPK Promotion
The activation also included promotion by SypherPK, one of Fortnite's most-watched content creators. SypherPK ran PUMA x LaMelo Ball content across TikTok, driving additional traffic to the experience and the Command Line Discord where players competed for real MB.04 sneakers.